Wylde One is our first herb and water-based intimate lubricant, registered with The Vegan Society
and the Soil Association. It contains five herbal extracts (aloe, marigold, marshmallow, wild oat
and white archangel) with other plant-based ingredients.
Wylde One is the result of over ten years of thought, research, testing and development. It has
been formulated to match intimate female pH, with an osmolarity that has been shown not to dry
out vaginal tissues, which most lubricants tend to do. Tests show that it’s non-toxic to human
cell lines and is compatible with the 3 most common types of (latex, polyisoprene and
It is packaged in a BPA-free tube made from wood pulp and plastic so that it can be recycled
more easily as either, reducing its canon footprint by up to 40%.
Into the Wylde are set to challenge the traditional lubricant market with certified organic, vegan,
herbal based intimate lubricant that promises vulva-loving care and no nasties.
Kathie says ’Intimate irritation is quite commonplace for young women and many have confided in
me about how regular lubricants have stung their intimate areas, often leading to yeast infections
and bacterial vaginosis. This really isn’t acceptable. It disconnects women from their sexual selves
and can make them feel ashamed, not to mention playing havoc with their health and comfort. I
wanted to break that cycle with Into the Wylde; To provide an alternative and reawaken play.’
Our lube is eminently suitable for women because:
• It contains no glycerine. Glycerine, found in most intimate lubricants, feeds the fungus Candida
albicans, even at low concentrations. Candida albicans is responsible for most cases of vaginal
thrush. Glycerine also increases the osmolarity of lube, making damage to vaginal mucosa
more likely, and therefore more susceptible to opportunistic infection by Candida spp.,
Gardnerella vaginalis or other pathogens. More about osmolarity later.
• It is pH balanced with the vagina – the vagina is naturally acidic at around pH 3.8 – 4.5. This is
so that it can keep itself free from microbial infections – if the vagina becomes more slightly
alkaline it can become more hospitable for opportunistic infection. Interestingly, a fungal
infection can (though not necessarily) also make the vaginal canal less acidic. Another
interesting fact, sperm has a more alkaline pH than the vagina. If you are trying to conceive, it
may be better for you to use a lube specifically designed for this is one that has a pH matching
sperm – do note that lube for TTC may be more irritating to your vagina purely because of this
• It has a low osmolarity (around 227mOsm/kg – WHO recommends under 380mOsm/kg for
intimate lubricants). This means that because of their composition, they have little to no osmotic
pull on the tissues they are applied to, meaning that they are less drying and damaging to
vaginal mucosa. Hyper-osmolar products (containing concentrations of components higher than
the body’s cells) may increase suspect ability to infection through drying and damage to the
• It contains lactic acid – which is produced naturally by the vagina as one of the defence
mechanisms to help maintain its acidity. Lactic acid supports a healthy vaginal microbiome. Our
lubes have added lactic acid for that little bit of VLC.
• It contains a unique blend of traditional botanicals. We’ve included these due to their long use in
western herbal medicine. We are a herbalist-led brand.
• It contains no nasties – no chemicals thought to be toxic, such as spermicides (such as
Nonoxynol-9 which is a detergent which can ‘punch’ holes in sperm membrane walls),
chlorhexidine (an antibacterial agent, which can disrupt natural vaginal flora), parabens (which
are preservatives thought to have hormone-disrupting properties) or Octoxynol 9 (an emulsifying
agent, which may be an irritant). It is thought that, depending on the substance, the exposure
and the individual’s physiology, a percentage of what goes on the skin enters the bloodstream,
and vaginal mucosa is some of the most absorbent tissue on the body (without metabolising
that which it absorbs). This means that it’s especially important that we know what is going on
and in us. Some toxins could also be irritant. Any irritation to the vaginal mucosa can cause
damage to the tissues on a micro level, which leaves it more likely to opportunistic infection
such as Candida albicans. See below for a bit more on some of the nasties we avoid.
• Being a vegan herbalist-led brand we believe that plants are pretty cool. Complex synergistic
chemistry, low environmental impact, no impact on animals, and no animal testing. Wylde One
has 99% natural ingredients and is registered by The Vegan Society.
• It is 97% organic and is registered with the Soil Association – we believe that no pesticides are
best for our bodies and the planet.
• We are Totally Natural, Passionately Organic, Intimately Wylde.
• It has a lasting slick feeling – thereby a low reapplication rate.