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Lust! Brighton & Hove sex shop - the coolest and naughtiest sex toys store & erotic gift shop

At Lust! our adult sex toy shop, we pride ourselves on offering something for everyone in an open, inclusive and welcoming environment. Our all-female staff have expansive expertise in what we do, and helping our customers to bring a little more sensual fun into their lives is what we do best. At our adult store we stock a huge range of sex toys for men and women, sexy outfits and lingerie as well as fun cheeky erotic gifts.

There is no question too big, too small or too weird for us – ask away!

For those special moments in your life!

Workshops & Events

Lust! has a rolling schedule of workshops on various topics, from Boosting Libido to Spanking 101, currently online because we can reach a wider audience, but In Real Life workshops will return alongside the online gatherings.

Visit the Brighton & Hove sex shop

Lust! is an adult sex shop in Brighton, in the heart of the North Laines, which opened in 2007. We have a much bigger range of sex toys, lingerie and homeware spread over three floors, and of course our expert Lust! girls on hand to give you advice.

Erotic Blogs

Lust! Blogs are a great resource for information, written  by the Lust! girls and guest bloggers they are packed full of expert advice and recommendations, as well as how-to guides and ideas to spice up your sex life.

An absolute must. Every time I go to Brighton I end up in Lust. The customer service is truly unbelievable. They are polite and super helpful. The stock is varied and I have never wondered out without a handful of goods. You cannot go to Brighton without going to Lust!!

~ A.B

I went in with my boyfriend and my friends and the assistant made our experience phenomenal! She was friendly, a great laugh and was a fantastic help to any and all questions we had! Thanks!!!

~ Erentes

My recent shopping experience in Lust! was great - thoughtful and friendly staff, who were willing to explain clearly any question with warmth and professionalism, whilst helping to choose the specific toys and equipment that we needed. There was plenty of choice as well, lots of interesting things and unique things to shop for and explore.

~ Antonia

My two friends and I were first time buyers. A lovely staff member helped us with our shopping and we very satisfied with our purchases.

~ Marty



Lust! has a selection of cool and quirky homeware for all the rooms in your house, from mugs and vases to bags, wallets and purses.


Tap into your inner white witch or wizard with Lust!'s range of magick products. Bring some ritual and positive manifestation to your day-to-day.


Lust! have a range of unique own-brand edgy mugs, including the much-loved C**t mug collection, not found anywhere else!


Check out Lust!'s range of incredible App remote-controlled sex toys. Take your fun anywhere, or bring a saucy dimension to your facetime calls 🙂


Lust! has a range of bondage accessories to suit all levels of expertise, whether you are kink-curious or an experienced BDSM player.


Lust!'s range of high quality glass sex toys can be warmed up or even cooled down for extreme temperature play.

Lust! erotic sex toys trending this week

These sex toy products are selling fast this week!



All in-stock orders normally ship on the same/next day whenever possible via Royal mail 48 hour tracked shipping.

Order Tracking​

Once your order ships you will receive your tracking via email. This can also be accessed from your account.​


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