About Lust, Brighton & Hove UK's naughtiest sex shop

Established in 2007, we are delighted to say that Lust! has become Brighton’s coolest, naughtiest and sexiest store!

Based across 3 floors of fun, we offer cool homeware and gifts; tempting toys; an extensive range of erotic accessories; and clothing and lots of other seductive treats.  Whether you’re looking for an original gift, planning a dirty weekend or just looking for something cheeky or suggestive, we’ve got what you need.

At Lust! we pride ourselves on offering something for everyone in an open, inclusive and welcoming environment.  Our all-female staff have expansive expertise in what we do, and helping our customers to bring a little more sensual fun into their lives is what we do best.  There is no question too big, too small or too weird for us – ask away!

Open 7 days a week and located in Brighton’s vibrantly quirky North Laine, we are just a 5-10 minute walk from Brighton station.  Come visit us to see what’s in store!